Sales & marketing Chinese domestic companies are becoming more competitive in the market than ever before, making entry by American companies even more challenging. And while the geographic area is large, there are obvious difference between North China and South China in term of consumer behaviors.

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Strategic sourcing & procurement Over the past two decades, China’s performance as an industrial power has been remarkable. The economy takes advantage of China’s supply of comparatively cheap and abundant labor, and “Made in China” products are common on retail shelves around the world.

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Supply chain & operations improvement Effective supply chain management continues to grow in importance as a competitive differentiator for most companies. Many supply chains hold untapped opportunities, including cost and working capital reductions, as well as top-line growth potential.

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Technology transfer China has a large demand for technology transfer to improve its technology capacity and economy strength. The Chinese government encourages the technology transfer through various policies.

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